"Every great idea is on the verge of being stupid" - Michel Gondry

Wednesday 9 February 2011

Textual Analysis

The Dead Weather - Hang You From the Heavens



'Hang You from the Heavens' is the debut single by American alternative rock band The Dead Weather, released in March 2009. The single was accompanied with a low budget music video.
The video is shot entirely in black and white and uses only two camera angles and features the band members sitting inside of a photo booth in various sequences and combinations. Despite it's simplicity, the video successfully uses the technique of quick cutting in time with the music, which not only provides an effective link between the music and visuals, but also creates an awkward, unnatural atmosphere that matches the style of music. This is a technique that we have made significant use of in our music video, to again add a kind of quirky feel to the video.
Jack White, of The White Stripes and The Raconteurs, is one of the founders of the band and also produced the record, and parallells can be drawn between this video and the video for The White Stripes' 'The Hardest Button to Button', directed by Michel Gondry. The video uses the cutting on the beat technique, while Jack and Meg White and their instruments move through various urban locations.

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