"Every great idea is on the verge of being stupid" - Michel Gondry

Wednesday, 16 February 2011

Audience Feedback (Editing)

A key way to producing a great/loveable music video is to take advice from people, especially those who fall into your target audience. On Tuesday we had 5 participants come in and want our (unfinished) video. After watching the video we had lots of positive comments. Particularly on the concept of out video which was really pleasing as we had received some critical feedback from others on this front before hand.

We also had some, constructive criticism which can help us, one recommendation that was all agreed on by the audience was that it needed more effects. (To go with the catchy beat of the song) Later on I managed to complete some editing and re-called the participants back to asked them what they thought of the new idea and they loved it!

Below are some screenshots of what I have created.





As you can see from careful observation I had to be perfect on getting the right amount of colour control on each dial, I chose that 0.5 and 0.54 were the magic numbers for me. I was basically reversing the colours each time the shot changed on the edit.

Using this audience feedback as given us a massive confidence boost as we now know that we are pleasing our target audiences!


No comments:

Post a Comment