"Every great idea is on the verge of being stupid" - Michel Gondry

Wednesday 23 February 2011

Textual Analysis of previous student work



This music viedo produced by A2 students is very different to the previous student work i analysed and of our music video, which is why i have found this one the most interesting.
Their use of black and white is more effective because the video is set at night time which helped emphasise on the atmosphere that the students wanted to create. the night setting fits well with the song choice, because chase and status music is known to be very high tempo because its techno based music, therfore a lot of connontations of booze, nightlife and drugs is related in their videos which the student has played with. the settings have been well thought through also because they have kept it rural, similar to the style of music which chase and status produce, therefore they have made the effort to film in rural areas to make the video dangerous and not simple.
the camera work is very good, they use alot of variation of shots to help keep the video fast paced in parts and to play with certain moods of the character in the video, for example when the character is drunk the shots are hand held to make it seem beleievable, when hes angry the shots are straight cuts to help pick up the pace. This clearly shows that they have thought about alot of stuff to fit in the video to make it work with the song and make it realistic.
editing in this video is noted because they use alot of transitions such as black to white to connote the charcters state of minds change, which was very effective. they keep the character stable at the beginning whilst the cars and buses were sped up which was also very effective, its quite similar to Michel Gondrys work because he is a huge influence on others who produce videos such as A2 level students by using objects and props to symbolise beats to a song which these students have used similarly. They similarly at one point split the screen into four parts gradually to also connote seperate beats which i found quite clever. Lastly another good element of editing i liked was the green effect when the character in the video pushes the kid at the cash machine, this clearly connotes that he is drunk, however the students have used something different to show hes drunk instead of repeating the handheld camera scene. this shows they have used great amounts of variation. overall alot of editing has been done which has successfully helped make their video very good.

the lip syncing was very good too especially as the lyrics are said very fast therefore alot of time and effort would have been done to get it precise. i thoroughly enjoyed this video and was very interesting to watch a differnt genre to indie style music. i found it very influential and well thought through.

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