"Every great idea is on the verge of being stupid" - Michel Gondry

Wednesday 23 February 2011

Textual Analysis of previous student work



This music video was created by students who were also filming for their A2 media coursework, it was great to watch other students who have used similar resources as us and have produced a well panned narrative based music video. the song "Mardy Bum"found on the album "Whatever People Say I Am, That's What I'm Not" a well known song by the Arctic Monkeys, which has probably a high influence on the students as the Arctic Monkeys are a very succesful band originated from sheffield.

i found the narrative fitted well with the song choice which fits well with the idea of comparing lyrics to narrative, a good analyse of one of goodwins 6. This helped the students make the music video make sense to their audience as alot of Arctic Monkeys songs have narrative and performance based videos such as "when the sun goes down" which is a brilliant example of one of the Arctic Mokeys best narrative music videos.
The students lip syncs are very precise to the music which always makes a A2 music video believeable because there is nothing worse when the music doesnt fit the performers lips movement. The imprevisors of the Arctic Monkeys in the students video are very good too because they share the same characteristics as do the Arctic Monkeys which shows they have clearly analysed the techniques to make their video fit the genre music the Arctic Monkeys produce.
they chose to keep their video basic by using black and white all the way through. This keeps the lighting minimalistic because i didnt find there was any diffence in the lighting by using it, however it was quite effective when the two boys are running down an alley way as the black and white helped make it look dindgy and dark, but i think they could of improved by using more lighting on the performace parts just to show emphasis on their significance to the video, similarly to other music videos that are produceded on the likes of MTV.
their camerawork was good especially when they used straight cuts of the performers playing the instruments, to fit with the beat i found that very effective. On the other hand i think they could of used more close up shots on parts such as the girl in the kitchen because she was obviously a lyric related part of the video, therefore as the audience we wanted a closer view, or they could of made it more effective by not seeing her face because it leads more to the imagination in my eye, because i did think it made the video too choreographed.
the setting was good especially in the alley way because the Arctic Monkeys are known to using very rural areas, this shows that their influence helped the students with their work. however where the students performed as a band i got the impression they were performing in a class room which spoilt the video because they kept it simple without going to any effort on finding somewhere out of their depths.

overall i found the video good because i know that it would have taken alot of practice by those who mined the lyrics and learning the instruments, therefore effort was visible in the video. There are though a few adjusments i would make just to help keep it realistic and believable. I have found this helpful because i have looked at our video from certain points at a different perspective to change parts that could help make it better, however i think the choice of song for our music video can get away with unrealism as our song choice is very enthusiastic whereas this particular song is very rustic.

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