Textual Analysis of "brainstorm" by Arctic Monkeys

This Muisc Video uses alot of elements for a successful music video for the audiences eye. The use of colours to make parts of the video to stand out is very similar to what our group wanted to create in our music video.

Mes en Scene: each member of the band looks the part of the genre music they're performing, Indie. This creates a good look to the music that they're playing to provide their target audience with an influential look, which is very modern in todays fashion. The women dancers are wearing very basic clothing which reveals alot within the movements they're doing in the dance routine which is a good use of goodwin 6, an eye for the female body, this is a big factor on most music videos, however what i found most interesting was that you dont see oftenly female bodies or even provogative dancing because its more seen in R'n'B music therfore by using it in a different genre it makes the video stand out to the other indie style music videos. The dancers represent the musics beats, because if you watch carefully you can see their movements respond to the musics rhytm which aids the movement of the music video by becoming fast paced. Another interesting part in this video is that the settings used are very strange and obscure which is very effective for the upbeat rhythm of the music, in my opinion i get this feel of an asylym as though wherever you go you cant escape the "brainstorm" that is being created by the bands music.
the Arctic Monkeys are a very popular band and the goodwin 6 element of high performance levels of the band playing, is very important. by the band performing in their video it provides a huge influence on the audience for those who look up to them and also the audience want that notion to see the performers play because it creates an atmosphere like a concert does.

camera work: there is a lot of close up shots especially on parts where the band is playing, this is effective so that the audience get some form of involvement in the music. at the beginning of the video there is a shot where parts of the picture is cut out into a hectagon shape, this creates an immediate edgy feel to the video straight away, indicating that the video is going to be an indie genre because all that the hectagon shape holds is the band waiting to perform.

editing: the edits used are very obvious, they use alot of straight cuts to keep the video fast paced, it also fits well with the music because its fast paced and every time a new beat is audible the cut changes to another. This helps makes the video flow, even though clips are chopped into sectors whilst being intwined with other clips. This appears strange however, it does work because it relates really well to the title of the song and for its conceptive factor. Another edit used in the video is the great use of animation, especially of the womans mouth, where you see the movement under neath the muscle and skin, this would have required alot of effort and work, which makes the video become one of them high technified succesful videos.

Lighting: the lighting changes drastically through out the video, similarly to the cuts. they use a great amount of colour when the women dancers are performing, this makes them stand out because they're significance is big in the video because 1) they are unusual for their style of music 2) they represent the beat and the colour change helps represent the beats importance to their movement and 3) the colour is a huge comparison to the light used when the band play which is a bright light. the white light connotes their power and significance in the video as they are the high performers the "stars" and therfore the white light is their stardom and success.