Effective Editing

The main aims throughout our whole editing process are to:

• Produce sleek and professional looking production
• Use quality footage and editing techniques effectively
• End up with a music video that entertains and impresses the audience

Now that we are currently in the editing process it would be appropriate to employ some effective editing in order to achieve our aims.

As you can see from previous posts, we have planned for a long time to draw in editing techniques used by professional music video directors into our own production. We are now starting to see some of this planning come to fruition. We are currently employing one of Michel Gondry's techniques as a main part of the video. This technique was used by Gondry during his video of the White Stripes - 'Hardest Button to Button'. It involves the tedius process of cutting multiple parts of the clip out in order to create the effect of unatural movement on the beat (it is hard to explain).

We hope to continue to use this effective editing in order to have a positive effective on the audience. We want to be different, but impressive.

Oli