Analysis of previous student work

Studying and analysing previous year thirteen music videos not only provides us with the opportunity to witness different creative ideas and techniques, but also allows us to compare our current projects with successful ones from the past. It gives us as a group the opportunity to identify what we need to improve, and also what we should steer clear of as well.

Beastie Boys - Triple Trouble

This is an extremely conventional video for the hip-hop genre, as it is almost entirely made up of shots of the three actors singing into the camera, with the extensive use of hand gestures and conventional hip-hop attire.
The professional director Spike Jonze, who directed many of Beastie Boys' music videos, used many of these techniques when shooting their videos, which in my opinion makes this video very successful. Perhaps one of the biggest compliments I can give is that in my opinion this video could pass for an actual Beastie Boys video (if there were higher production values, and it was actually Beastie Boys performing in the video).
The effects used, especially the unconventional colour changes, are very effective and give the video something different and unconventional. It is typical of hip-hop videos (such as many of the Beastie Boys videos) to be relatively repetitive and so this added colour effect works very well in giving the video something different.

Overall, I think that this was a very successful music video. They stuck to the conventions and stereotypes where they had to, but they weren't completely restricted to the traditional format and tried some different ideas when it was possible. The idea of colour is an important factor in our video, and so the use of these unconventional colour effects could be something that we could look to use when it comes to editing, as I feel it worked very well in this video.