"Every great idea is on the verge of being stupid" - Michel Gondry

Friday 7 January 2011

Textual analysis: Daft Punk - Around The World



I myself have found this Music Video really inspiring the minute I watched it in class when analyzing Michel Gondry’s work. Personally I think this is one of the best Music Videos Gondry has done because it’s unbelievably mesmerizing with the use of color, lighting, props, costumes and its concept. His ideas brought in this video has inspired our group to do something a little unusual for our Music Video by addressing the audience by using “wacky” costumes and to use visual effects.

Mise en Scene
Gondry has taken great amount of thought and precision in the way this Video was to look he noted his distinctive structure as, “I realized how genius and simple the music was. Only five different instruments, with very few patterns, each to create numerous possibilities of figures. Always using the repetition, and stopping just before it's too much." He represents each beat of the song with an individual or group of dancers, which builds up as the beats build up. He then gets the dancers to demonstrate the song by movement in a contract space. The space provided has been used really well, because it appears to the audience as though there is no way out of this world, which represents the title of the song. Gondry’s style and flavor is written all over this Music Video because it is an example of a surreal setting. The Lighting in this Video is very under lit, which could represent the “Bizarre” costumes as it wouldn’t have a huge effect if it was bright, because the darkness reflects on the performer’s status in the video. The use of color makes the video seem fun and lively, and it also represents the rhythm of the song as it’s very upbeat.

Camerawork
The song “Around the world” has influenced the camerawork used in the music video; Michel Gondry has used a lot of rotation shots to reinforce the word “around.” This shows relevance to the song and also makes the production smaller because we feel trapped by watching it, which is Michel’s idea of making the audience feel involved in the world created in the video. The use of rotation shots also help the repetition used as the Daft Punk soundtrack uses repetitive lyrics and beats. He also uses a lot of close ups especially on the groups i.e. the skeletons. This gives the audience a close up view of what is happening and what the group’s involvement is to the song, which we figure that their purpose is to represent a beat and rhythm. Mid shots are popular in this video too which are used primarily so that all dancers/groups have an impact, this would be when more than one beat is audible.

Lighting
The use of lighting is very effective as Michel Gondry has used bright on dark lighting. The use of bright colors makes uplift to the song as it is a upbeat song

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