Andrew Goodwin has identified a number of key features in music videos. They are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
From studying countless music videos from every type of musical style and type of music video director, I have noticed that almost every video has been influenced by this set of conventions. They not only provide the basis for analytical purposes, but have also become something that artists and directors look to when creating ideas and formats for their music videos.
We believe that including certain aspects of Goodwin's 6 features would benefit our music video a great deal as they have already been proven successful on a much larger scale.
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