Target Audience (Questionnaire)

I have been doing more research into our target audience, hoping to be able to narrow down our possible audience. To achieve this I have created a questionnaire, which I gave out to some of my peers and asked them to fill out, I asked an equal number of boys and girls so that their could not be any gender bias problems with this questionnaire. I will now tally up my results and come to some conclusions.

1. Are you Male or Female?

Male: 10

Female: 10

2. Which age group do you fall into?

Under 15: 3

15 - 18: 11

19 - 23: 4

24 (+): 2

3. What is your average household income?

£ 0 - 10,000: 0

£ 10,000 - 20,000: 2

£ 20,000 - 30,000: 5

£ 30,000 - 40,000: 6

£ 40,000 - 50,000: 4

£ 50,000 - 60,000: 2

£ 60,000 (+): 1

4. What is your normal way of obtaining music?

Buying a single or album (CD): 6

Downloading singles or albums (iTunes): 6

Sharing Programmes (Bittorent): 6

Other (Please State): 2

(Ripping songs from internet, i.e. from YouTube) x2

5. Do you normally watch music videos?

Yes: 7

No: 5

Sometimes: 8

6. If yes, which kind of music videos do you enjoy most?

Concept based: (Random video, with little or no relation to the song): 11

Narrative based: (The video follows a story from start to end): 5

Performance based: (Features the band or the singer, performing the song in the video): 4

From these results I can gather some trends, one question that was most relative to our music video was the last one just above this writing, as the type of music video is going to have a big effect on what audience it directs itself at. We are wanting to create a concept based music video. Results from this question show that concept based videos are among the most popular. Our questionnaire was mainly asked on 15 - 18 year olds and these are who we are basing our target audience on, also we will be aiming them at the higher intellectuals of this age group. As we hope to add lots of intertextual reference that we would think people are age group would understand.

Ian